AdWords Updates for Doctors | Hughes & Co.
Introduction
At Hughes & Co., we understand the importance of staying updated with the latest trends and developments in the digital marketing space. In this article, we will explore the recent AdWords updates that are specifically relevant to doctors, health, and medical professionals. By leveraging these updates, you can enhance your online visibility and drive more targeted traffic to your website.
The Power of AdWords
AdWords is a powerful advertising platform offered by Google that enables businesses to display their ads prominently on the search engine results pages (SERPs). By utilizing AdWords, doctors, health clinics, and medical professionals can showcase their services to potential patients who are actively searching for relevant information or seeking immediate medical assistance.
AdWords Updates in the Health & Medical Industry
1. Expanded Text Ads
One significant AdWords update that doctors and medical professionals should take advantage of is the introduction of Expanded Text Ads. These ads offer more prominent headlines and more extensive descriptions, allowing you to communicate your key selling points more effectively. By crafting compelling ad copy with relevant keywords like "doctors," "health," and "medical," you can improve your ad's click-through rate (CTR), ultimately driving more qualified leads to your website.
2. Location Extensions
For doctors and medical professionals with physical practices, utilizing location extensions can significantly boost your online presence. Location extensions display your clinic's address and contact details directly in your ad, making it easier for potential patients to find and contact you. By linking your ad to your Google My Business account and including keywords related to your specialty, you can improve your ad's relevance and increase the likelihood of attracting new patients.
3. Call Extensions
AdWords also offers call extensions, which allow potential patients to call your clinic directly from the ad. This feature is particularly beneficial for doctors and medical professionals who prefer phone consultations or appointments. By incorporating the keyword "doctors" or other relevant terms into your ad copy and enabling call extensions, you can provide a seamless and convenient experience for patients, ultimately increasing the chances of them choosing your services.
4. Remarketing Lists for Search Ads (RLSA)
Remarketing lists for search ads (RLSA) enable you to target individuals who have previously visited your website while they search on Google. By customizing your ad copy and bidding strategy to specifically reach this audience, you can reconnect with previous website visitors, reinforcing your brand and increasing the likelihood of attracting them back to your website. Using keywords such as "health" or "medical" in your ad copy can help further refine your targeting and maximize the effectiveness of your RLSA campaigns.
5. Mobile Optimization
In today's digital age, mobile optimization is no longer a luxury but a necessity. Google rewards mobile-friendly websites with improved search rankings and better visibility in mobile search results. Ensuring that your website is optimized for mobile devices is crucial for doctors, health clinics, and medical professionals aiming to enhance their online presence. Responsive design, fast loading times, and easy navigation are key elements to consider when optimizing your website for mobile users.
Conclusion
As digital marketing continues to evolve, staying abreast of the latest AdWords updates is essential for doctors, health clinics, and medical professionals. By incorporating the aforementioned AdWords updates into your digital marketing strategy, you can improve your online visibility, attract more patients, and ultimately grow your practice. At Hughes & Co., we specialize in helping doctors and medical professionals succeed in the digital realm. Contact us today to learn more about how we can assist you in maximizing your AdWords campaigns and achieving your business goals.
